{"id":4991,"date":"2026-05-19T08:32:38","date_gmt":"2026-05-19T08:32:38","guid":{"rendered":"https:\/\/www.weidmannfibertechnology.com\/?p=4991"},"modified":"2026-05-19T08:32:42","modified_gmt":"2026-05-19T08:32:42","slug":"celova-care-powder-natrue-approved","status":"publish","type":"post","link":"https:\/\/www.weidmannfibertechnology.com\/de\/news\/celova-care-powder-natrue-approved\/","title":{"rendered":"Celova\u00ae Care Powder is NATRUE approved"},"content":{"rendered":"\n<p>At Weidmann Fiber Technology, consideration of\u00a0<a href=\"https:\/\/www.weidmann-group.com\/about\/sustainability\/\" target=\"_blank\" rel=\"noreferrer noopener\">sustainability<\/a>\u00a0is integral to how we design materials, select resources, and collaborate with our partners. The<a href=\"https:\/\/www.weidmannfibertechnology.com\/certifications\/\" target=\"_blank\" rel=\"noreferrer noopener\">\u00a0NATRUE approval\u00a0<\/a>of\u00a0<a href=\"https:\/\/www.weidmannfibertechnology.com\/celova\/celova-for-personal-care\/\" target=\"_blank\" rel=\"noreferrer noopener\">Celova\u00ae Care Powder\u00a0<\/a>provides an externally verifiable confirmation of this approach, making our commitment to sustainability initiatives transparent and measurable.<\/p>\n\n\n\n<h4 class=\"wp-block-cite-wordpress-theme-heading has-mb-sm has-md-font-size\" id=\"what-is-natrue\"><strong>What is NATRUE?<\/strong><\/h4>\n\n\n\n<p><a href=\"https:\/\/natrue.org\/\" target=\"_blank\" rel=\"noreferrer noopener\">NATRUE<\/a>\u00a0is a globally recognized, independent organization\u00a0defining and enforcing strict criteria for natural and organic cosmetics. It serves as a reliable benchmark for authenticity, ingredient integrity, and transparency. The NATRUE standard ensures:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>A strong focus on natural and organic content, with only plant-derived water counted,<\/li>\n\n\n\n<li>Category-specific standards to reflect different product functions, and<\/li>\n\n\n\n<li>A minimum of 75% of a brand or sub-brand must be NATRUE certified to carry the label.<\/li>\n<\/ul>\n\n\n\n<p>In addition, NATRUE relies on independent third-party certification bodies to ensure all approved materials meet its criteria through a verified process.<\/p>\n\n\n\n<h4 class=\"wp-block-cite-wordpress-theme-heading has-mb-sm has-md-font-size\" id=\"how-celova-care-powder-aligns-with-natrue\"><strong>How Celova\u00ae Care Powder Aligns with NATRUE<\/strong><\/h4>\n\n\n\n<p>Celova\u00ae Care Powder is part of the Weidmann Fiber Technology Celova Care Range, developed from cellulose, the most abundant renewable polymer in nature. This material choice reflects a deliberate focus on renewable resources and long-term material responsibility.<\/p>\n\n\n\n<p>Following assessment against NATRUE criteria, Weidmann Fiber Technology confirms:<a id=\"_msocom_1\"><\/a><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Celova\u00ae Care Powder is NATRUE approved<\/li>\n<\/ul>\n\n\n\n<p>This approval verifies alignment with established requirements for natural origin, controlled processing, and ingredient integrity. It provides an external reference point for the standards we at Weidmann Fiber Technology apply throughout our development and production processes.<\/p>\n\n\n\n<h4 class=\"wp-block-cite-wordpress-theme-heading has-mb-sm has-md-font-size\" id=\"how-does-this-benefit-our-customers\"><strong><strong>How does this Benefit Our Customers?<\/strong><\/strong><\/h4>\n\n\n\n<p>For our customers, NATRUE approval creates both practical and strategic values:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Credible claims:<\/strong>\u00a0Based on a recognized, independent certification standard<\/li>\n\n\n\n<li><strong>Formulation readiness and streamlined product development:<\/strong>\u00a0Suitable for use in NATRUE-certified cosmetic products<\/li>\n\n\n\n<li><strong>Transparency:<\/strong>\u00a0Supports clear and consistent communication toward end consumers<\/li>\n\n\n\n<li><strong>Regulatory alignment:<\/strong>\u00a0Helps navigate global natural and organic cosmetic requirements<\/li>\n\n\n\n<li><strong>Market differentiation:<\/strong>\u00a0Enables positioning within the growing segment of responsible beauty<\/li>\n<\/ul>\n\n\n\n<p>With Celova\u00ae Care Powder, Weidmann Fiber Technology offers solutions that meet recognized natural cosmetic standards while supporting our customers in creating products that reflect transparency, responsibility, and performance.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<p><a id=\"_msocom_1\"><\/a><\/p>\n\n\n\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>At Weidmann Fiber Technology, consideration of\u00a0sustainability\u00a0is integral to how we design materials, select resources, and collaborate with our partners. The\u00a0NATRUE approval\u00a0of\u00a0Celova\u00ae Care Powder\u00a0provides an externally verifiable confirmation of this approach, making our commitment to sustainability initiatives transparent and measurable. NATRUE\u00a0is a globally recognized, independent organization\u00a0defining and enforcing strict criteria for natural and organic cosmetics. It [&hellip;]<\/p>\n","protected":false},"author":14,"featured_media":8153,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[34],"tags":[],"class_list":["post-4991","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-celova"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Celova\u00ae Care Powder is NATRUE approved - Weidmann Fiber Technology Celova Care Powder NATRUE Approved | Natural Cosmetic Standard<\/title>\n<meta name=\"description\" content=\"Celova Care Powder is NATRUE approved, confirming compliance with strict natural cosmetic standards. 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