
Celova® Care Range
About Celova care products
Celova MFC is a natural, biodegradable substitute for microplastics, enhancing formulations with improved texture, stability, and performance for sustainable and high-quality beauty products.
Celova MFC for personal care applications is made out of COSMOS-approved pulp manufacturers and FSC- and PEFC-managed European forests. The extra-fine fibril structure makes it ideal for skin and hair applications by enhancing sensory, texture, and brightening of emulsions. Also, due to its ability to hold water, Celova helps to moisturize human skin and hair. Due to better distribution of pigments and actives, Celova also enhances the color appearance of cosmetic products.

Celova®
Care Powder
The highly concentrated microfibrillated cellulose (MFC) in powder offers maximum flexibility, making it ideal for use in oil-in-water (O/W) emulsions and dry powder formulations in personal care applications. (Cosmos approved)
Activation with high shear is needed.

Celova® HC
Celova HC is a groundbreaking, gel-based technology for hair coloration formulations designed to meet consumer and professional demands while simplifying the formulation process. (Cosmos approved)
No activation needed.
Applications
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Color cosmetics
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Skin care
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Sun care
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Hair care and coloration
Product benefits
Unlock the full potential of your formulations
Frequently asked questions
Since the terms for nano- and microscaled cellulosic particles are not yet defined, the same material can have different names.
Often, microfibrillated cellulose (MFC), nanofibrillated cellulose (NFC), cellulose microfibrils (CMF), cellulose nanofibrils, and nanocellulose refer to the same material.
The confusion with nano- and microfibrillated cellulose comes from the measurement of the fibril. The diameter of the fibril is only several nanometers, while the length is in the micrometer range. Therefore, depending on which measurement the focus is on, the product is named differently.
The term nanocellulose should not be used to describe a material because it is often used as an umbrella term and may also include nanocrystalline and bacterial cellulose.
We will always refer to our products as MFC.
Our products have mainly hydroxyl groups present on the surface that can be used for modifications. Carboxyl groups can also be found because the pulp never consists of 100% pure cellulose.
Yes, due to available hydroxyl and carboxyl groups present on the surface of the fibrils, MFC can be modified with many different approaches (i.e., silanization and/or silylation, esterification, carboxymethylation).