Celova® Care Range
About Celova care products
Celova MFC is a natural, biodegradable substitute for microplastics, enhancing formulations with improved texture, stability, and performance for sustainable and high-quality beauty products.
Celova MFC for personal care applications is produced from wood pulp sourced from FSC- and PEFC-managed European forests. The extra-fine fibril structure makes it ideal for skin and hair applications by enhancing sensory feel and texture, and elevating emulsion quality for increased brightness. Also, due to its moisture-retaining quality, Celova helps to hydrate human skin and hair. With better distribution of pigments and actives, Celova also enhances the color appearance of cosmetic products.
Celova®
Care Powder
This highly concentrated, microfibrillated cellulose (MFC) powder delivers maximum formulation flexibility, ideally suited for oil-in-water (O/W) emulsions, as well as anhydrous and dry powder formulations in personal care applications. Its exceptional concentration and unique performance profile position it as a high-value, distinctive solution in the market.(Cosmos approved, Natrue approved)
45% MFC content. Activation with high shear is needed.
Celova® Care Gel
Designed to complement Celova® Care Powder, this microfibrillated cellulose gel maximizes formulation possibilities. It is particularly well-suited for water-based formulations, enabling lightweight, fresh textures while delivering effective film-forming performance.
3% MFC content. No activation needed.
Celova® HC
Celova HC is a groundbreaking, gel-based technology for hair coloration formulations designed to meet consumer and professional demands while simplifying the formulation process. (Cosmos approved)
3% MFC content. No activation needed.
Applications
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Color cosmetics
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Skin care
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Sun care
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Hair care and coloration
Product benefits
100% natural
Fully biodegradable
Free of microplastic
Unlock the full potential of your formulations
Frequently asked questions
Since the terms for nano- and microscaled cellulosic particles are not yet defined, the same material can have different names.
Often, microfibrillated cellulose (MFC), nanofibrillated cellulose (NFC), cellulose microfibrils (CMF), cellulose nanofibrils, and nanocellulose refer to the same material.
The confusion with nano- and microfibrillated cellulose comes from the measurement of the fibril. The diameter of the fibril is only several nanometers, while the length is in the micrometer range. Therefore, depending on which measurement the focus is on, the product is named differently.
The term nanocellulose should not be used to describe a material because it is often used as an umbrella term and may also include nanocrystalline and bacterial cellulose.
We will always refer to our products as MFC.
Our products have mainly hydroxyl groups present on the surface that can be used for modifications. Carboxyl groups can also be found because the pulp never consists of 100% pure cellulose.
Yes, due to available hydroxyl and carboxyl groups present on the surface of the fibrils, MFC can be modified with many different approaches (i.e., silanization and/or silylation, esterification, carboxymethylation).