Celova® Care Powder is NATRUE approved

At Weidmann Fiber Technology, consideration of sustainability is integral to how we design materials, select resources, and collaborate with our partners. The NATRUE approval of Celova® Care Powder provides an externally verifiable confirmation of this approach, making our commitment to sustainability initiatives transparent and measurable.

What is NATRUE?

NATRUE is a globally recognized, independent organization defining and enforcing strict criteria for natural and organic cosmetics. It serves as a reliable benchmark for authenticity, ingredient integrity, and transparency. The NATRUE standard ensures:

• A strong focus on natural and organic content, with only plant-derived water counted,
• Category-specific standards to reflect different product functions, and
• A minimum of 75% of a brand or sub-brand must be NATRUE certified to carry the label.

In addition, NATRUE relies on independent third-party certification bodies to ensure all approved materials meet its criteria through a verified process.

How Celova® Care Powder Aligns with NATRUE

Celova® Care Powder is part of the Weidmann Fiber Technology Celova Care Range, developed from cellulose, the most abundant renewable polymer in nature. This material choice reflects a deliberate focus on renewable resources and long-term material responsibility.

Following assessment against NATRUE criteria, Weidmann Fiber Technology confirms:

• Celova® Care Powder is NATRUE approved

This approval verifies alignment with established requirements for natural origin, controlled processing, and ingredient integrity. It provides an external reference point for the standards we at Weidmann Fiber Technology apply throughout our development and production processes.

How does this Benefit Our Customers?

For our customers, NATRUE approval creates both practical and strategic values:

• Credible claims: Based on a recognized, independent certification standard
• Formulation readiness and streamlined product development: Suitable for use in NATRUE-certified cosmetic products
• Transparency: Supports clear and consistent communication toward end consumers
• Regulatory alignment: Helps navigate global natural and organic cosmetic requirements
• Market differentiation: Enables positioning within the growing segment of responsible beauty

With Celova® Care Powder, Weidmann Fiber Technology offers solutions that meet recognized natural cosmetic standards while supporting our customers in creating products that reflect transparency, responsibility, and performance.